The Green Building
The award-winning project The Green Building in Louisville, KY opened in the Fall of 2008 in the East Market District, the heart of NuLu, Louisville's arts district.
Renovation of the 110 year old masonry structure, a former dry goods store, was commenced by owners Augusta and Gill Holland in spring 2007 when they decided to become the first commercial building in Louisville KY to go for LEED platinum certification (the US Green Building Council's designation of a sustainable building). Intent upon rescuing the building from decades of misuse, the project included resuscitating the structural masonry shell and infusing it with a modern core, including a 40 foot high lobby, expansive natural lighting, eco-friendly materials, and renewable energy systems, as well as extensive solar power, geothermal wells, and recycled denim insulation. The 15,000 square foot mixed use facility houses a street facing café called 732 Social from James Beard nominated Ton Brothers, The Green Building Gallery, event spaces, and an indoor-outdoor courtyard at the rear complete with a green wall vertical garden. The second and third floors house office studios for SonaBLAST! Records, Holland Brown Books and The Group Entertainment.
Click here to listen to an interview with The Green Building's architect, Doug Pierson of (fer) studio. 
View Completed Project Photos (Album 1) 
View Construction Photos (Album 2)
View Construction Photos (Album 3)
The Green Building co-owner Gill Holland voted Louisville Magazine's "Person of the Year"
By Josh Moss
Photos by John Nation
Mr. Holland’s Focus
Despite a gloomy economic climate, Gill Holland pressed forward with several socially conscious projects this year. Not content to sit still, he's planning more for the future.
On this day, his pulpit is a lectern inside a University of Louisville business-school classroom. His corduroy blazer lies over the back of a chair. He has removed the green designer tie from around his neck and unfastened a couple of shirt buttons, revealing his thick chest hair. As usual, his surfer-meets-mad-scientist brown locks are shaggy. This is how Gill Holland delivers his sermon. “What are you doing to make this city better?” Holland asks the congregation of undergraduates. “How do we make Louisville the coolest place in America?”
Holland recites a synopsis of what locally is becoming his familiar backstory: Childhood in North Carolina. Law school. Paris law firm. Ditching that to pursue producing movies. New York. Marrying Augusta Brown, the daughter of a former Brown-Forman CEO. Moving to Louisville less than four years ago.
Current Exhibition at The Green Building Gallery
Gibbs Rounsavall scratches the surface of an organic process with new work
December through January, 2010
Opening: December 4th, 2009, 5-9pm
"Over the years, local contemporary artist Gibbs Rounsavall’s work has stretched from the polychromatic, linear pieces that "define eye candy" (The Courier-Journal, 2005), to graphite and line that inspire “intellect” (Leo Weekly, 2008) and has always had themes of science and nature running underneath. Rounsavall finds himself wandering down new paths with “Unearth the Divine”, a new series of work that strays from his previous color palette and construction but continues to explore those original ideas.
The Green Wall @ The Green Building
Louisville Counts!
Holland Brown Books presents The Laramie L. Leatherman Art Learning Center (Art Sparks Interactive Gallery) with a check for $12,500.00, the amount raised in just 24 days of Louisville Counts! A Childrens Counting & Art Book sales! Get your copy before they're gone: Holland Brown Books. All proceeds from all sales of the book go directly to Art Sparks!
The Jefferson Public Market
Rendering of the Jefferson Public Market (Coming Soon):
The Green Building :: Reclaiming Wood
